Target auidence reasearch

Media Questionnaire Results

Before we began to create our film, we conducted a questionnaire. The reason for this is to collect the views and opinions of our target audience on what they would like to see documented. We would not be able to find the specific information anywhere online, therefore making sense to create and conduct our own to receive exactly what we want. In my opinion, the main reason a questionnaire is important for this project is because creating a survey is the most effective way to collect information that is not available elsewhere as a secondary resource. In hindsight, I believe that we should have created a hypothesis to then compare what we previously thought to the results of the statistical study itself. We chose open questions rather than closed; this increases the range of information that we can receive, and therefore giving us a better image in general of what our target audience would like to see.

Our questionnaire was this:

1)      Are you male/female

2)      How old are you?

3)      Are you concerned with you culture today?

4)      Do you think the London riots were negative

5)      Do you think there is enough help for struggling teenagers be it social/economic

6)      Would you say that students need too balance their time between work and socialising?

7)      Do you think a lack of education has links with crime?

8)      In your opinion does the Government do enough to prevent youths falling into a life of crime and deviance?

9)      Do you think that youth culture is a big problem within society today?

10)   Would you watch a documentary on youth culture

In conclusion we found that the vast majority of people would be very interested in watching a programe about youth culture. For exmaple there is a lot of contradiciton within peoples opinions that our documentary discusses. From the results of our questionnaires it clearly states that youth culture is a subject that isn't fully understood and very controversial. This greatly benefits our documentary as we can answer the questions and show both sides of the argument.