Our radio advert is 30 seconds long. I believe we were set this task of making sure it was this length because the majority of adverts are between 10-40 seconds longs. In hindsight, I would have used the same narrator as the documentary to create a relationship between the radio trailer and the documentary itself. Instead, we used a variety of voices. By doing this, we showed the audience that more than one person is in on the project/research. This will make them feel like they are missing out, and therefore feel obligated to tune in to the programme. Every single aspect of the advert was included as it relates to our chosen target audience. Even the backtrack audio is relevant; Plan B has had a history of violence and street crime and is also involved in many films aimed at a similiar target audience to ours, therefore grabbing the audience's attention instantly. We also used audio clips from the interviews within the documentary itself to create a connection between the radio and the finished product.
- Usually involves some form of narration/voice over
- I have discovered that in the majority of radio adverts, a female's voice is used.
- Rarely monotone. The narrator will have revised the script and practiced and how present it.
- Rhetorical questions are sometimes included to get the audience thinking, therefore making it harder for them to forget about the radio trailer
- Presents the audience with questions (not always rhetorical)
- Slang words are used to connect to the target audience (18+)
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