Codes and conventions of newspaper advertisment

All forms of entertainment have some advertisement in one way or another, so it only makes sense for us to get the word of our documentary out there. Without strong advertisement, nobody would hear about the film being aired, and therefore people will not be able to go out of their way to view the documentary.

Our main form of advertisement for the project is a poster, but before we began drawing up ideas we had to conduct a small amount of research on posters for other documentaries already being broadcasted on TV. We analysed around 5 posters with topics that have relevance to ours; one being the well known TV drama Skins.

By viewing and analysing professional posters we were able to easily understand the codes and conventions that must be included in a poster of our own. We focused on documentaries that air on Channel 4 on a regular basis such as 'Dispatches'. The reason we did this is because the majority of Channel 4's programmes have a very similiar target audience, ranging from 18-25.