Scripting radio trailer

*Background music throughout – “Jungle”*

00:00 – 00:03 = BBC News London Riots audio “You can see a police.. car being.. attacked”

00:03 – 00:10 = Voiceover “Are you a young criminal? Are you a chav? No?.. I thought all teens were..”

00:10 – 00:14 = Interview audio of teen “I think the youth of today, get quite a bad name”

00:14 – 00:21 = Interview audio of teacher “There is financial pressure, to lead the kind of lifestyle, that teenagers want to lead”

00:21 – 00:24 = Background music lyrics “You don’t wanna spend the night round here..”

00:24 – 00:30 = Voiceover “Kids These Days, Wednesday 16^th of January, 10pm, on Channel 4”

The radio trailer will be due to play on the following radio broadcasting stations:
Wire FM – Warrington, Widnes and Runcorn
Wish FM – Wigan and St. Helens
Capital FM – Major cities of the UK (and surrounding areas)
Key 103 – Manchester (and surrounding areas)

The reason for these stations being chosen is to spread the word of “Kids These Days” as much as possible throughout the UK, with Capital FM being the major leading broadcaster as it reaches the most people of the UK. The radio trailer will be unable to get broadcasted on major stations such as BBC Radio 1, the reason being for the BBC running it and the documentary is due to be shown on Channel 4.
The prime times for the advert to be aired are:
Early mornings (6-8am) – When drivers have the radio on in their car
Midday (12-2pm) – when workers across the UK have radio on in the workplace or are on a lunch break etc.
Tea time (5-6pm) – When drivers are returning home from work through “rush hour”.